Checking the news this morning revealed that Warner is removing 1794 movies from Netflix’s streaming service. It reminded me of an argument I had a few years ago with my brother-in-law about Netflix having a future via streaming. My position was that the studios would eventually shut them down by starting their own pay services.
Sure enough it has begun despite Disney’s earlier exclusive deal with Netflix. A month ago (or was it two) I was notified that Warner had started a streaming service of its own, Warner Instant Archive for $9.99 a month. I occasionally purchase made to order DVDs from them so it was not a surprise to get an email from them. The collection is all older movies – for the moment. I expect that to change over time.
BTW, a lot of content is shown as available in 1080p HD. I can’t say it is tempting enough to merit $10 a month, which works out to $120 a year. Other services such as Hulu Plus and Crunchyroll are available at cheaper rates while Sony has a free service, Crackle. Maybe the service will fall in line with them eventually, but it is hard to tell.
Roku and PC are what’s supported at the moment via Microsoft’s Silverlight technology, which was a surprise since Flash dominates the streaming industry. This is another nail in the coffin for Adobe’s fading standard as the Web transitions slowly due to Apple’s refusal to support Flash in iPads and iPhones.
Rumors have been floated that HBO might start an online only subscription service for their shows, so this is not an isolated incident. We’ll be seeing more fragmentation in services as time goes by since studio executives blame streaming for loss of revenues from DVD and Blu-rays. They want profits to go back up or go entirely to them. Hulu may not survive if it is finally sold off since the content won’t be included thanks to this kind of reasoning.
I wonder which studio will be next to launch their own service?
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