Showing how bad things are in DVD sales, Warner Brothers have decided to milk as much money out of the Harry Potter movies they can in the short term. After December 29th, they will stop producing and shipping all of the movies in the series.
The article mentions Disney has done this with their animated films and I would not be surprised to see this trend expand. Home video sales have cratered and the studios are looking for a way out of the market, in my opinion. It would not be surprising if some in the industry would like things to return to the theater only model, but I cannot see that being viable.
With the death of DVD’s being proclaimed widely and Blu-ray not being very successful, it looks like the digital download format is the only option in the future. Since the studios hate that, it will be a messy transition.
I had thought of getting the last two films to complete my Harry Potter set, but now I do not feel like doing so. This sort of cheap stunt is really irritating, but I suspect it will work. I just do not want to contribute to it succeeding.
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